Thailand’s MICE and travel industries have shown tremendous growth after comprehensive reforms were instituted during the past several years. According to U.S News & World Report, visitors spend an average of $1,530 each in Thailand. This year, the 2018 Best Countries ranking gave the Kingdom high marks in several categories: • #4 in Adventure; • #6 in Movers; • #8 in Heritage; • #9 Best Countries to Travel Alone; • #15 in Open for Business; • #19 in Cultural Influence; and • #20 in Best Countries for a Comfortable Retirement. Moreover, Thailand ranked 30th in quality of life. The U.S. News & World Report article rated 80 countries based on a survey of over 21,000 citizens from across the globe, measuring 75 factors that impact trade, travel and investment and directly affect national economies.