Thailand’s tourism authority rolled out its “Open to the New Shades of Thailand” promotional campaign on 6 November during the World Travel Market in London.
The campaign highlights unique Thai local experiences. It is expected to help tourism sector participants grow as it enhances the country’s reputation as a land of amazing diversity.
“Open to the New Shades of Thailand” focuses on niche markets, including romantic couples and honeymooners, tourists with children, and luxury travelers.